Let’s start by stating the obvious. Gwyneth Paltrow would never let more than two months elapse without updating her blog.

Bad for the brand.

I’ve been thinking about personal branding lately and, of course, about Gwyneth, because how could you not? For the lonely writer, social media is our water cooler. Gwyneth’s announcement of her split from husband Chris Martin has dominated social media over the past few days, but even better are the writers who have posted insightful and funny retorts to Gwyneth’s comments about “conscious uncoupling” and difficulties of life on a movie set in Wisconsin.

Others have responded so much better than I could, but I will just say, as someone with two jobs, kids doing three sports and and a husband who thinks I have all the time in the world to get his international drivers permit, life on a movie set in Wisconsin with 14 hours of uninterrupted focus on one goal sounds pretty good right now.

Actually, I’ve been on something of a Gwyneth kick lately, exercising regularly, sticking to 1500 calories a day, snacking on cauliflower with bagna cauda and generally trying to maximize my potential.

But years of attempts at personal growth and personal stomach shrinkage have yielded an important realization: I’m good for about three weeks.

Three weeks is the maximum stretch I can regularly run, do yoga and Tabata, limit myself to one glass of wine with dinner, accomplish my professional and personal tasks with aplomb, volunteer at school, take the dog out regularly for long walks, drive carpool, manage the carpool Google calendar, make healthy dinners that everyone actually likes, drive to and from soccer practice and get enough sleep.

Before

Three weeks. Then, something’s got to give.

I just listened to a piece on NPR about male coming-of-age rituals in Kenya. Boys are circumcised at age 13, in an elaborate ritual that involves pulling the penis through the foreskin and then tying the foreskin into a bow. Though I don’t have male equipment, my knee-jerk reaction is ouch. Prior to the ceremony, the boy’s face is caked with mud, which dries into a hardened mask. During the ceremony he is supposed to remain perfectly still. If he flinches or reacts in any way, the mud will crack and he will be branded a “sissy” for life.

Three weeks later

That’s how Gwyneth Paltrow’s brand of “aspirational” (my new, most-hated word) lifesyle strikes me. I admire the effort to be perfect, but aspire to the more realistic, trickle-down effects of trying to do your best and settling for achieving your personal best, whatever that is, at any given time, with whatever you’ve got going on in your life.

Eventually, the mud will crack

In the months that I’ve contemplated what I wanted to write about next, two pieces served as inspiration. One was a much reviled piece by New York Times writer David Brooks called The Thought Leader, in which he paints a grim picture of the life cycle of a certain type of self-satisfied intellectual.

The other, which ran a few months later in The Atlantic, is called The Narcissistic Injury of Middle Age. As we age, the writer argues, we may find it hard to accept that not just our looks, but also our ideas, are discounted in favor of the young. Wisdom and experience are no longer at a premium, especially in an age of self-absorption.

I found the happy medium in a New Yorker essay by Roger Angell. This Old Man is an account of Life in the Nineties. If you are short on time, stop reading this blog immediately and read that instead.

Wisdom is not dead.

Yes, feminists, I realize I have just cited three works by men. This past week there has been a trove of good stuff written in commemoration of Gloria Steinem’s 80th birthday. I am well aware that wisdom and reflection are not solely the domains of those who have endured penis-centric coming-of-age rituals.

In the past week, I had two contrasting experiences which provided food for thought. The first was the day I spent interviewing third-generation longshoremen on the docks of a busy container shipping terminal. I learned about the values that had shaped them and how they pass these on to the younger generation. The second was lunch in a beautiful penthouse apartment listening to academics and followers of the Dalai Lama talk about ways to bring “secular ethics” into schools.

Both groups were equally aspirational and I guess you could call them both “thought leaders.” And both, though they used different terminology, were essentially trying to accomplish the same thing.

The getting and passing down of wisdom is an important aspect of the human condition and a key tenant of some religions. Blogs and brands and Twitter accounts notwithstanding, it’s generally assumed that wisdom is something that makes an appearance on the heels of experiences, which are accumulated throughout the course of one’s life. There’s no right way to do it and no one time when you’ve got it all figured out.

It’s a solitary and individual experience.

Because we are treading into heavy, preachy Gwyneth-like territory here, please take a moment to watch this video.

I’ve jumped back on my Gwyneth regimen today (because I have three weeks before departing for Spain, where I will happily get off the virtue wagon). And here’s how my day has shaped up so far:

Up at 6:30 to rouse a tired teen who had been at a dance the night before and take her in the pouring rain to meet the bus for her track meet. We stopped at a coffee shop on the way. Didn’t I feel virtuous eating a Morning Glory muffin to take the edge off, so I could attend an 8:30 a.m. power yoga class.

Here’s the thing about that yoga class. I used to do yoga at a trendy studio with lots of young, attractive people in great looking yoga threads, who liked to do handstands and Bird of Paradise and Side Crow and probably use the word aspirational a lot.

Now I do yoga at our friendly, affordable neighborhood gym with a bunch of regular looking people of all ages, shapes and sizes and a teacher who plays great music. I’m not much for the woo-woo aspects of yoga, but every now and then, something the teacher says sticks. Today he reminded us not to worry about how we looked. “Nobody’s looking at you,” he reminded us. “They’re all too busy focusing on themselves.”

Confession: I look at other people all the time in yoga and sometimes, like when my shirt is riding up over my belly, I worry that they are looking at me too. I don’t judge, but I aspire to look like those beautiful older women who look like they’ve stepped out of an Eileen Fisher catalogue.

I’ll finish this blog post and then, because I’m not on a movie set in Wisconsin,  I’ll go out again in the rain and drive for 40 minutes to pick up Daughter #1 from her track meet. She’s likely to be self-critical about how she did and how she looked and, on the long drive home, I will dispense the wisdom that I, and so many others struggle to remember in this increasingly connected, always on-display world.

Last night, as I drove D#1 to a high school dance, (about as aspirational a venue as you’ll ever find),

the streets of downtown Seattle were filled with people in costume heading into Comicon. We joked about how high school dances are a lot like fan conventions, with people dressing in character and finding their group. “But fandoms aren’t judgy,” (a word I have come to love) she reminded me. “Everyone dresses and acts the way they want to, and nobody gives them a hard time.”

In thinking about aspiration and wisdom and perfection and Real Life, I got to thinking about Roseanne Barr. Have you seen her lately? She looks pretty good. She’s got the relaxed look of someone who has been on her version of the Gwyneth-Go-Round and has figured out that perfection isn’t all it’s cracked up to be.

Maybe Roseanne should be the next Thought Leader of something I’m calling the “Lighten Up” movement. She’ll remind us all to relax, eat pasta and Girl Scout cookies and wear inexpensive drawstring pants if we need to.

If our mud cracks, it should be from laughter, not pain or self-sacrifice.

Not that I’ve been doing much cooking because of all those sports practices, but my absolute favorite new recipe is this aspirational, yet indulgent, Turkish Poached Eggs in Yogurt, courtesy of Saveur magazine.

This is not a perfect picture, but hey, nobody’s perfect.